Latin America has emerged as one of the most competitive regions in iGaming, but standing out as a clear leaders, as studio pioneers BGaming has established, takes more than just launching content, writes Lauren Harrison.
For operators and suppliers, success in these markets depends on understanding local audiences, building community and delivering gaming experiences that resonate.
And games creator BGaming have cracked the LatAm iGaming matrix.
Last year they launched in Brazil, Colombia and Peru and achieved rapid regional growth by forming close partnerships with influencers in the region and expanding their reach, with the apex result that today they are already among the top five most-streamed providers in the Hispano-American hemisphere.
To find out more about BGaming’s exciting, explosive trajectory, iGamingFuture grabbed the opportunity to discuss the studio’s 2026 priorities with Chief Commercial Officer Olga Levshina.
Since joining BGaming five-years-ago, Olga has worked her way up from Senior Sales Executive to COO, helping to scale the company and its commercial operations not only in LatAm, but worldwide.
We offered Olga a warm welcome and began by asking her:
Latin America continues to be a key growth market for operators, but content localisation remains a major challenge. What have you learned about developing games that truly resonate with LatAm audiences? And how can operators better align their content strategy with regional player preferences?
“One of our takeaways is that localisation in Latin America goes far beyond language. It’s also about understanding player habits, visual style and what feels familiar to the audience. Even small details can affect how well a game connects.
“A big help for BGaming has been working closely with regional influencers.
“They give direct insight into what players enjoy and what feels authentic, so we’re creating games with real feedback from the audience.
“Custom games with operators also make a big impact. In Brazil, we worked with many platforms, including Brazino777 and Blaze Casino, to launch tailored titles.
“Games like Brazino Plinko, Brazino Soccermania, Blaze Million and Blazehalla quickly became popular, demonstrating the power of localised content.
“For operators, the key is to move away from a one-size-fits-all approach.
“The more one invests in regional insights, partnerships and tailored content, the stronger the connection with players will be.”
The streamer and creator economy is becoming increasingly influential in iGaming. How can operators better collaborate with streamers and influencers to drive player acquisition, engagement, and brand visibility in markets like Brazil and across Latin America?
“Streamers now have a direct impact on acquisition, engagement and retention.
“So the starting point is the product itself. Some games should be built from day one to be streamer-friendly, with strong dynamics and emotion-driven gameplay that work well on live streams.
“We’ve seen how powerful this can be.
“In Brazil alone, streaming has brought BGaming a reach of over 40-million, and we’re now among the top five most-streamed providers in Latin America.
“Partnerships also matter. I don’t mean one-off integrations, but long-term collaboration with local creators.
“For example, our LatAm ambassador Jon Vlogs helps us build trust, adapt communication and naturally bring our games into the streaming space. “Together, we’ve reached around 29-million views and even run several charity initiatives.
“In the end, it works best when everything is connected. Games are designed with streaming in mind, creators feel genuinely involved and the community grows around that experience.
“When operators move in this direction, influencer marketing stops being just promotion and becomes a natural part of how players discover and engage with the brand.”
Community initiatives and corporate social responsibility (CSR) projects are becoming more important for brand trust and localisation. How can operators use community engagement and local partnerships to strengthen their brand presence and build long-term loyalty in new markets?
“In markets like LatAm, strong brands are those that stay close to local communities and show on-the-ground involvement.
“That’s why CSR works best as part of a long-term approach.
“For example, our partnership with Centurion Association in Brazil is a structured initiative with clear impact, from supporting around 150 families with food programmes to running regular sports and educational activities for kids and helping young athletes grow.
“When initiatives have clear goals and measurable results, they create real value for local communities. Over time, this builds trust and helps operators establish a strong, lasting presence in new markets.”
Looking ahead to events like SiGMA South America, what industry trends are you hearing most from operators in the region? And what do you believe will be the biggest opportunities and challenges for the LatAm iGaming market in 2026?
“At events like SiGMA South America, operators see the LatAm market as more mature and competitive than ever.
“Standing out requires localised and custom content, stronger use of streamers and strategies that connect directly with local players, all while navigating tighter regulation.
“At the same time, opportunities are huge. Brazil is a key growth driver, especially for custom games, influencer-led campaigns and hybrid approaches that blend content, marketing and community engagement.
“The operators who succeed will be the ones who move fast, adapt to local preferences and build flexible ecosystems that bring product, creators and community together.
“These are the strategies that resonate with players and secure long-term leadership in the region.”
Editor’s Note:
In Olga’s extensive experience, standing out in LatAm requires localised and custom content, two-way collaboration with streamers – and strategies that connect directly with local players.
To be clear, localisation, in this context, goes far beyond translation. It is about aligning with player habits, visual style and what feels familiar.
BGaming’s use of streamers and influencers has been a central pillar of its success in this region, not only expanding reach but enabling the company to integrate with local preferences, connect with communities and demonstrate long-term commitment.
Importantly, it has moved the needle, allowing the studio to embed within community dynamics, meaning marketing feels less like promotion and becomes a natural part of how players discover and engage with a brand.
So what’s Olga’s standout strategic advice for iGaming brands in the booming LatAm region?
“Operators who succeed will be the ones who move fast, adapt to local preferences and build flexible ecosystems that bring product, creators and community together,” she affirms.
