BGaming has launched a corporate social responsibility (CSR) initiative in Brazil, partnering with São Paulo’s A7MA Art Institute to support local artists and integrate contemporary street culture into the iGaming space. This collaboration marks an expansion of the company’s previous charity efforts, evolving into a larger creative project aimed at strengthening community ties and cultural engagement.
A7MA Art Institute, a well-known cultural hub in São Paulo, brings together artists and creatives with a focus on contemporary and street art. Last year, BGaming collaborated with the institute on a charity project, but this year, the partnership extends to the company’s ‘When Art Meets Gaming’ initiative, which highlights local artistic talent at industry events.
As part of this collaboration, two A7MA artists will create a unique artwork to be showcased at BGaming’s stand N80 during BiS SiGMA Americas. One artist will reinterpret the ‘Elvis Frog in Vegas’ character, while another will enhance the piece with additional artistic elements. A custom graffiti pattern, designed by A7MA artists to represent Brazil’s vibrant culture, will also feature prominently in BGaming’s exhibition presence in São Paulo.
Attendees at BiS SiGMA Americas will have the opportunity to view the collaboration firsthand, with exclusive artworks incorporated into gift posters and postcards for BGaming’s clients and visitors. These pieces blend Brazilian cultural motifs with gaming elements, demonstrating the company’s commitment to showcasing local talent and providing financial support to emerging artists.
As part of the initiative, BGaming will sponsor an exhibition at the A7MA Gallery from March 22 to April 17, offering additional exposure for local artists and emphasizing the role of young creatives in the community. Many of these artists also serve as educators, helping to foster a new generation of talent while promoting cultural and artistic growth. Through this partnership, BGaming continues to reinforce its commitment to responsible and community-driven engagement within the markets it serves.
Kate Puteiko, CMO at BGaming, said: “At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our ‘Art Meets Gaming’ project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures. A7MA has been an absolute inspiration to work with, and we can’t wait for everyone at BiS SiGMA Americas to see the result.
Beyond the art itself, this collaboration allows us to make a real difference. By supporting local artists and launching charitable initiatives, we’re demonstrating that iGaming can be a force for positive change within the community.”
Marcos Ramos Enivo, Artist and Co-Founder at A7MA Art Institute, added: “We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art. By creating spaces that give these artists visibility, we not only foster local culture but also offer a new perspective on how people see and interact with the city.
We are immensely grateful for BGaming’s continuous support of the A7MA Art Institute. This partnership has allowed us to keep bringing color and life to the city in a creative way, positively impacting the daily lives of countless people.”
