BGaming Partners with First Look Games to Enhance Marketing Reach

BGaming has advanced its marketing strategy by partnering with First Look Games, a platform designed to connect game studios directly with affiliates to boost game promotion and brand awareness.

BGaming, known for its innovative approach to online casino content, emphasizes understanding player preferences to create unique and engaging gaming experiences that exceed expectations.

As a new First Look Games studio partner, BGaming gains access to a branded library where it can upload detailed information and assets for its entire portfolio of popular online slot games. This includes game sheets, logos, images, videos, and demo links, enabling affiliates to offer readers free-to-play versions of each slot. These demos are age-verified by Age Checked, ensuring compliance even in highly regulated markets.

Affiliates can easily download information and assets from BGaming’s library, either in bulk or for individual titles, to create reviews, previews, and other content about the studio’s games. Additionally, BGaming can provide selected affiliates with an exclusive “first look” at information and assets for upcoming releases, allowing these publishers to generate content ahead of launch and build anticipation for new games before they debut in casino lobbies.

This strategic partnership with First Look Games marks a significant step for BGaming in expanding its reach and enhancing its promotional capabilities within the igaming industry.

Elliott Resnick, Head of Commercial at First Look Games, said: “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match.

“The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”

Kate Puteiko, Chief Marketing Officer at BGaming, added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”