Billy Rogers Joins AllSported as Commercial Account Executive

AllSported, a premier B2B racing trading feed provider, has announced the addition of Billy Rogers to its commercial team as a Commercial Account Executive. Rogers brings a wealth of industry knowledge to the role, having a strong family heritage in bookmaking, with over 170 years of experience between both sides of his family.

With four years of experience at BETDAQ, where he served as Assistant to the Director of Strategy, Rogers has developed valuable commercial insights and an in-depth understanding of on-course bookmaking. In his new role at AllSported, he will apply this expertise to support and expand the company’s racing trading solutions, which are utilized by leading operators including Betway, Playtech, and Novibet.

Rogers will also play a key role in the upcoming launch of AllSported’s new product, designed to integrate on-course racing prices into online sportsbooks. This innovative solution aims to enhance the sportsbook experience by providing accurate, low-latency odds along with comprehensive pre-race content and race-day data. This latest addition aligns with AllSported’s commitment to delivering a one-stop solution that empowers operators to optimize their offerings and drive customer engagement across a broad spectrum of clients.

Rogers said: “I’m really excited to get started with AllSported. My background is in on-course bookmaking, and I’ve also spent four years at BETDAQ. It’s an industry I’ve grown up in, so I believe I offer a unique perspective into the online world. There is, of course, a lot of overlap between the on-course and online worlds and I’m thrilled about what’s to come at AllSported.

“It’s a change in scenery for me going from primarily the on-course world to the online gambling sphere, but it’s very exciting and there’s a lot of things to learn. I can’t wait to get going.”

Alan Casey, CEO at AllSported, said: “We’re delighted to have Billy Rogers join the team at AllSported. Billy has the gambling industry in his blood and his experience will be a fantastic addition to our team.

“We’re really thrilled about our new on-course product which will deliver feeds direct from on-course horse racing bookmakers to online sportsbooks. This will allow online sportsbooks to integrate live on-course prices and therefore be across any late moves caused by bets on track.

“We’re looking forward to launching this to the market, with Billy perfectly placed to do so given his expertise and pedigree in this part of the industry.”