Blask, the comprehensive iGaming analytics platform, has unveiled a significant enhancement to its service portfolio: daily historical data analysis dating back to 2017. This development empowers gaming operators with unprecedented precision in monitoring and optimizing market performance.
Previously, Blask users had access only to monthly aggregated metrics such as the Blask Index and Relative Market Share, particularly for data prior to 2021. This constraint often limited the ability to navigate market dynamics effectively. The new daily data granularity addresses this gap, enabling operators to make well-informed decisions by leveraging comprehensive insights that go beyond broad monthly snapshots.
Blask’s AI-powered platform processes and interprets vast quantities of historical data with precision, offering detailed insights into key market fluctuations. This update is particularly impactful during major events like the Indian Premier League (IPL), Olympic Games, or the World Cup, where market trends can shift rapidly within hours.
The platform employs cutting-edge machine learning algorithms and big data analytics to deliver actionable intelligence in several critical areas:
- Real-time monitoring of market fluctuations and peak activity periods
- Identification of long-term trends and seasonal patterns
- Tracking competitive positioning and market share changes
- Measuring player engagement and retention dynamics
Blask’s adaptive system ensures a seamless user experience by allowing granular insights for shorter periods and broader trend analysis for extended timeframes. For date ranges up to 90 days, users can access daily data views. For periods exceeding three months, the platform automatically adjusts to monthly intervals, maintaining optimal performance and visualization without sacrificing analytical depth.
This update underscores Blask’s commitment to innovation in iGaming analytics. By enabling users to explore trends day-by-day over extended periods, the platform sets a new industry benchmark for precision and flexibility. With these enhancements, operators can gain a competitive edge by responding dynamically to evolving market conditions and maximizing performance across diverse timeframes.
“This enhancement transforms how operators can evaluate their sponsorship effectiveness and marketing investments,” stated George Gajevskiy, Chief Product Officer of Blask. “By providing detailed daily historical data, we’re enabling our partners to optimize their marketing strategies more precisely than ever before.”
