Blask, an AI-driven market analytics ecosystem, has unveiled three innovative metrics designed to provide iGaming operators with a deeper understanding of their brand performance. These new tools offer insights that go beyond traditional metrics such as GGR (Gross Gaming Revenue) and FTDs (First Time Depositors), incorporating data from a wide range of sources, including social media, search engines, affiliate links, and content marketing.
The new metrics aim to equip operators with a more comprehensive view of their brand’s current performance and future potential, allowing for more informed decision-making.
The three new metrics include:
- Brand’s Accumulated Power (BAP): This metric combines real-time signals, such as search interest, brand visibility, and digital engagement, to measure a brand’s ongoing and future potential.
- Acquisition Power Score (APS): This score assesses a brand’s ability to convert its market presence into new customers by analyzing consumer behavior and brand engagement.
- Competitive Earning Baseline (CEB): A projection of the revenue a brand should realistically capture based on its market influence, measured in US dollars.
Blask is already being utilized by major players in the iGaming industry, including bet365, Stake, and Yolo Investments. The platform provides real-time data across more than 40 jurisdictions, with plans for further expansion in the coming months.
While these metrics are tailored to the iGaming sector, they are also attracting interest from industries such as fintech, entertainment, and fashion, which are likely to benefit from the enhanced market insights provided by Blask.
Blask CEO Max Tesla said: “Since we publicly launched Blask last year, our focus has been to provide the data in a way that allows businesses not just to measure success, but to actively shape it. With these new metrics, we’ve changed the game completely. This is about offering a real-time, forward-looking view of brand performance that is rooted in data and designed for action.”
