Blask, an AI-driven market analytics platform, has introduced its new Customer Profile feature, designed to offer deep insights into iGaming audiences across various countries. This cutting-edge tool utilizes artificial intelligence to generate detailed, country-specific profiles of iGaming users, marking a significant step forward in data-driven decision-making for the online betting and gambling industry.
The Customer Profile tool provides comprehensive demographic breakdowns, including age, income, and employment status, along with behavioral insights such as user motivations, triggers, and preferences. Currently available in 34 markets, Blask aims to expand its coverage to 100 countries by the end of the year.
At the core of this feature is Blask’s innovative AI model, which combines extensive survey data with industry knowledge from third-party databases to generate nuanced profiles. The system has been rigorously validated against original survey results to ensure its accuracy.
Blask plans to further refine the tool by integrating RAG technology, enhancing its ability to deliver even more precise insights. The company is actively seeking feedback from iGaming professionals to improve the Customer Profile feature, ensuring it continues to meet the specific needs of the industry as it evolves.
“We’re excited to work closely with our partners to validate and improve our approach,” said Max Tesla, CEO of Blask. “Their input is key to helping us create a tool that truly transforms how iGaming companies understand and engage with their audiences.”
