Blask, a leading AI-powered analytics platform in the iGaming industry, has introduced its “All Brands” dashboard, offering operators a comprehensive global view of their brand performance. This new feature marks a significant step forward in the platform’s capabilities, moving beyond localized market analysis to provide a more unified, worldwide perspective on brand metrics.
Previously, iGaming operators relied on fragmented data, evaluating performance on a market-by-market basis. With the launch of the “All Brands” dashboard, Blask addresses this challenge by consolidating data from every active iGaming brand across the globe. This centralized approach allows operators to assess key indicators such as Acquisition Power Score (APS), which measures an operator’s success in attracting new users, and Competitive Earning Baseline (CEB), a projection of potential revenue based on competitive factors.
Additionally, the dashboard highlights each brand’s global reach, displaying the number of countries where a brand operates and identifying markets where the brand ranks highest according to its Brand’s Accumulated Power (BAP). Unlike traditional metrics, BAP takes into account real-time signals such as online searches, social media mentions, and overall audience engagement, providing a more dynamic view of brand momentum.
Blask’s platform uses a combination of computer vision, optical character recognition (OCR), and keyword analysis across multiple languages to track and evaluate iGaming brands. After a manual review, the system ensures over 95% accuracy in determining whether a brand belongs to the iGaming sector. Operators can also filter data by various time frames, gaining insights into emerging trends and performance fluctuations.
The new dashboard offers valuable insights not only for operators but also for providers, analysts, and affiliates. By leveraging Blask’s metrics, companies can identify growth opportunities, explore promising partnerships, and make informed decisions based on comprehensive global data. This tool benefits both established brands looking to strengthen their market position and newcomers aiming to break into the international iGaming market.
“The new features offer operators the chance to fully grasp where their brands stand globally and swiftly adapt to new opportunities across different regions,” says CEO and co-founder Blask Max Tesla. “А holistic view of the market is essential for strategic growth, as a localized lens can obscure the broader industry picture. “All Brands” replaces the patchwork of disparate data reports with a unified environment for evaluating brand performance and planning further expansion”.
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