Network Gaming has launched its mobile-first gaming platform in Brazil through a strategic collaboration with Bolavip, one of the country’s leading sports media outlets and part of the Better Collective group. This marks Network Gaming’s first entry into the Brazilian market and represents a broader move toward interactive, non-betting gaming experiences tied to major sporting events.
Coinciding with the start of Brazil’s top-flight football season, the newly launched Ligavip platform reported a 15% conversion rate from unique visitors to registered users during its debut weekend. The offering is designed to engage Bolavip’s large sports audience through free-to-play games with real-world incentives, including branded rewards such as shopping vouchers from a national sports retailer.
Distinct from traditional sports betting platforms, Ligavip is positioned as a gamified ecosystem focused on community engagement. Players can compete on live leaderboards, issue challenges to friends, and track their standing in a socially driven environment. The platform also incorporates progressive features such as daily rewards, progression loops, and user upgrades, aimed at boosting retention and deepening user engagement.
The initiative aligns with Better Collective’s efforts to diversify its revenue streams and expand audience touchpoints across its global media network. The move also supports Network Gaming’s long-term vision to develop new forms of interactive sports entertainment, creating opportunities for monetisation outside the conventional betting model.
“We’re stepping onto a new stage — launching in Brazil, partnering with one of the most influential sports media groups in the world, certainly in terms of incoming traffic to its assets, and thereby pushing our platform into the mainstream,” said Harry Collins, CEO of Network Gaming. “This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.”
Tomás Vaz de Carvalho, COO South America at Better Collective, said: “We’re thrilled to be working with Network Gaming to bring a new kind of interactive sports experience to Brazil. This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.”
