Checkd Media’s igaming-focused football podcast No Tippy Tappy Football is set to return for the 2025/26 Premier League season with a revamped format and a new partnership with bookmaker BOYLE Sports, now also the official sponsor of West Ham United.
The weekly podcast, hosted by broadcaster Natalie Pike and former Premier League manager Sam Allardyce, will relaunch on August 13 with an upgraded studio and visual identity. The new series will continue to feature prominent football figures as guests, expanding on past episodes that included David Moyes, Chris Kamara and Clinton Morrison.
BOYLE Sports’ involvement as title partner marks a major commercial step for the series and coincides with the operator’s broader marketing investment in UK football. The podcast will be distributed across the Checkd Network’s digital channels, supporting engagement among sports and igaming audiences.
Since launching ahead of the 2022 World Cup, the podcast has built a significant following, with 42,600 YouTube subscribers and content viewed in over 150 countries. Last season, the show generated four million views and more than 280,000 downloads. It was recently recognised at the EGR Marketing and Innovation Awards and the Football Content Awards.
The partnership reflects a growing trend of crossover between sports media content and igaming operator branding, particularly around football properties with established online audiences.
Will Tyrrell, Director of UK Media at Checkd Media, said: “With BOYLE Sports now involved at the top level of English football through their West Ham sponsorship, it’s fantastic to be strengthening what has already been a long-standing and successful partnership with Checkd Media.
“It’s an exciting time for No Tippy Tappy Football as we refresh the look and feel of the show with a brand-new studio and upgraded production. We’re confident this new chapter will take the podcast to even greater heights, both in terms of content and audience reach.”
Sorin Pereverzov, Affiliate Marketing Manager at BOYLE Sports added: “Partnering with No Tippy Tappy Football was an easy decision. As proud sponsors of West Ham and a brand with deep roots in both football and horse racing, we’re committed to supporting content that’s authentic, entertaining, and made for true fans.
“This podcast is a standout in the space, offering honest conversations with genuine personalities. We’re excited to support its next chapter.”
