Total Performance Data (TPD) has partnered with Sports Information Services (SIS) to extend the availability of in-running odds across a wider range of international racecourses. This collaboration will support TPD’s existing igaming clients, including Boylesports, BetVictor, Entain, Sky Bet, and William Hill, in offering live betting markets across an expanded footprint of global racing venues.
The rollout will initially include tracks under Racing Victoria in Australia, such as Flemington and Caulfield, as well as venues in Germany and South Africa. These will complement TPD’s current coverage in the UK, US, and Canada, moving the provider closer to delivering comprehensive global access to in-play horse racing data.
TPD’s in-running betting feed is powered by high-speed GPS tracking and proprietary AI models that generate second-by-second pricing for every horse in a race. According to the companies involved, the integration is expected to drive increased turnover for racecourses, provide bookmakers with enhanced betting products, and enable new engagement formats for igaming audiences.
The partnership forms part of a broader industry trend focused on real-time data delivery, aimed at increasing the relevance and appeal of horse racing within modern betting ecosystems.
John McBroom, Commercial Director, at TPD, said: “This deal is a major step forward in our mission to deliver truly automated In-Running betting as a standard offering across global racing.
“It expands on our existing success on racing in the UK, US, and Canada and brings our data-driven pricing to some of the world’s most respected international venues. We’re proud to partner with SIS to bring this to market, benefiting tracks, operators, and punters alike.”
Conall McSorley, Head of Racing at SIS, said: “We’re excited to partner with TPD to assist in bring dynamic, data-driven In-Running odds to an increased number of the most renowned international racing markets.
“This collaboration allows us to further enhance our comprehensive live racing betting experience, offering greater value to operators and a more immersive product for racing fans worldwide. By integrating cutting-edge technology within our global racing portfolio, we’re proud to be at the forefront of innovation in racing betting.”
