BoyleSports Inks Content Deal with 1×2 Network
1X2 Network has added another signing to its team of operator partners after putting pen to paper on a deal that will see it provide content to popular online sportsbook and casino, BoyleSports.
The partnership means that players at BoyleSports will be able to access slots and table games from the provider’s 1X2gaming and Iron Dog Studio brands for the very first time. This includes player favourites such as Megaways™ Jack, Battle Maidens Cleopatra and Western Wilds.
The integration, which has been facilitated by Relax Gaming, allows BoyleSports to add quality, proven content to its online casino game portfolio. Each game has been designed to deliver a fun and entertaining experience through striking visuals and authentic sound.
The deal with BoyleSports also includes one of 1X2 Network’s innovative Branded Megaways™ slots, which will allow the operators to quickly and cost-effectively launch its own Megaways™ title. Branded games already live have topped operator game lobbies for months on end.
The developer’s titles have been certified for launch in key jurisdictions such as the UK, Isle of Man, Malta, Gibraltar, Sweden, Spain, Italy, Colombia and most recently Greece with more due in the coming months.
Steve Payne, Commercial Director at BoyleSports, said: “1X2 Network has been in our plans for a long period as we looked to expand our content offering. Branded Megaway™ in particular offers us a great opportunity to leverage our brand and put it front and centre in front of customers.
“We’re confident that the branded title, alongside Megaway™ Jack, Battle Maidens Cleopatra and Western Wilds, will be key successes in a long collaboration.”
Rory Kimber, Account Manager and Marketing Director at 1X2 Network, said: “We’re very pleased to be going live with BoyleSports through the Relax platform. Their customer base is very well suited to our portfolio of content and Branded Megaways™ is sure to be a monumental success considering the strength of the BoyleSports brand.
“The process has been smooth and fast, and we’re absolutely delighted to be working with Steve and his team going forward.”