BoyleSports has partnered with Spotlight Sports Group (SSG) to integrate Smart View racecards into its digital sportsbook, enhancing the racing experience for its customers. The collaboration will see BoyleSports launch the innovative racecard solution in time for the Cheltenham Festival, providing bettors with advanced insights across races in Great Britain and Ireland.
Developed by SSG, Smart View modernizes traditional racecards with a streamlined and intuitive design, incorporating data-driven insights to improve accessibility for both seasoned bettors and newcomers. Drawing inspiration from video game interfaces such as FIFA and Football Manager, the product simplifies race analysis while dynamically updating to reflect live track conditions. The system is powered by the Racing Post database and refined through extensive testing by data scientists and racing experts.
Since its public launch in 2024, Smart View has gained traction among bettors, with its top-rated selections demonstrating strong performance at major racing events. At the last two Cheltenham Festivals, selections from the platform returned a profit when backed to a level stake, outperforming starting price favorites at the recent Dublin Racing Festival.
BoyleSports, Ireland’s largest independently owned bookmaker, operates over 390 retail locations across Ireland and the UK. The operator has an established presence in horse racing sponsorship, including the Irish Grand National. By integrating Smart View racecards, BoyleSports aims to enhance its racing offering and provide bettors with a more interactive and data-driven experience.
Daniel Guest, Product Director at BoyleSports, underlined the importance of appealing to a fresh audience while using racing’s extensive bank of data. He said: “We’re delighted to offer Smart View to our customers. What appealed to us is how Smart View is truly unique in the marketplace. The fact that it’s dynamic, backed by 40 years of historic data and built off the back of 3000 interviews with sports fans means that it satisfies our customers’ need for high-quality, informative data, presented in a format that is easy to read for new and veteran bettors alike.”
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: “We are delighted to add BoyleSports to our digital partners for Smart View. Our innovative racecard has shown great success, particularly at major festivals, and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”
