Bragg Gaming Group today announced that it is among the very first iGaming suppliers to have been granted a license by the AGCO, the regulatory agency responsible for the oversight of the modern open and regulated iGaming and sports betting market in Ontario.
The license will allow Bragg to supply local iGaming and sports betting operators with its player account management (PAM) platform, iGaming content and managed services when the market opens on April 4.
Having already taken steps to ensure the regulatory compliance of its technology and content, the Company is now able to partner with iGaming operators to introduce Bragg’s suite of titles from its in-house studios, as well as exclusive content from third-party content partners, to local players in the Canadian province when the market opens.
The implementation of Ontario’s new online regime will allow private operators to enter the market for the first time. Ontario is the first province in Canada, where local lotteries traditionally have held a monopoly of the country’s gaming sector, to introduce such a licensing system.
The combined iCasino and Online Sports Betting market in Canada is estimated at over US $2 billion in 2022 according to H2 Gambling Capital, with Ontario widely expected to become one of the largest iGaming markets in North America.
Chris Looney, Chief Commercial Officer at Bragg, said: “This license is another milestone achievement for Bragg. Hot on the heels of our recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.
“Ontario is where we call home, so we are very excited for the opening of the regulated iGaming market here, as it offers significant untapped potential for Bragg to showcase our leading content and platform technology. Receiving our supplier license in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, and U.S. and international-based operators with both land-based and online backgrounds.”
