Brightstar Lottery Signs Global Deal with Avanti Press

Brightstar Lottery PLC has announced a five-year exclusive licensing agreement with Avanti Licensing Inc. to develop and distribute omnichannel lottery games inspired by Avanti’s humour-based greeting cards.

Under the agreement, Brightstar will design and deliver a portfolio of lottery games that leverage Avanti’s well-known comedic imagery and characters across multiple channels, including retail, digital, and interactive platforms. The partnership grants Brightstar worldwide rights to integrate Avanti’s content into its product range over the duration of the contract.

Founded in 1980 and headquartered in Detroit, Avanti has become recognised globally for its distinctive, character-driven humour and is known as the “Global Humor Brand.” Its greeting cards are translated into more than a dozen languages and distributed internationally.

The collaboration was facilitated by Avanti’s licensing agency, Lisa Marks Associates (LMA), and marks Brightstar’s latest move to expand its iGaming and lottery content portfolio through entertainment-based partnerships aimed at diversifying player engagement across markets.

“Making people smile is at the heart of what we do at Avanti, and we’re excited to partner with Brightstar to bring the Avanti brand of fun to our customers and now to lottery players via these exciting games,” said Chip Owen, Avanti Press EVP. “Our vast image library has universal appeal across geographies, generations and seasonal occasions.”

“Avanti produces some of the most recognizable greeting cards on the market, and Brightstar is thrilled to bring its cards to life in new, interactive ways for lottery players to enjoy,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services. “Brightstar will combine its world-class game design experience with Avanti’s trademark humor to develop compelling instant tickets, innovative draw-based games and engaging eInstant games.”