iGaming platform provider Broadway Platform has entered into a partnership with Altenar to expand and upgrade its sportsbook offering for operator partners.
Under the agreement, Altenar’s sportsbook module will be integrated into the Broadway Platform infrastructure, providing operators with access to sports betting functionality including data feeds across major sporting events, risk management tools, Bet Builder products and dynamic odds capabilities.
The integration also includes Altenar’s updated front-end interface and a range of sportsbook engagement widgets such as Bet Suggestions, Bet Mentor and Bet Boost. These features will be made available to operators using the Broadway Platform network as part of their sportsbook and iGaming product offering.
Broadway Platform provides platform technology and gaming infrastructure to operators across regulated markets, supporting sportsbook, casino and player management services within the wider iGaming sector. The agreement with Altenar forms part of the company’s strategy to expand sportsbook capabilities for existing and future operator clients.
Altenar supplies sportsbook technology to operators internationally and provides managed betting solutions across multiple regulated jurisdictions. Its sportsbook products are used by online betting and iGaming businesses across Europe, Latin America and other regulated regions.
Giorgi Samkharadze, Director at Broadway Platform, said: “Integrating Altenar’s sportsbook is a huge moment for Broadway Platform. Their proven expertise and advanced technology will allow us to bring an enriched betting experience to our clients and futureproof their brands.”
Vagelis Bairlis, Head of Sales Operations at Altenar, said: “Partnering with Broadway Platform is an exciting step for Altenar. Spribe is a major force in the industry, and supporting the expansion of their ecosystem aligns with our mission to deliver high-performance, scalable solutions to forward-thinking platforms.
“We have heavily invested in our entire product offering, and our fully managed sportsbook will give a powerful entry point into sports betting.”
