BVGroup has strengthened its football betting offering through a renewed partnership with sports data specialist Abelson Sports, integrating the company’s Football Player Markets (FPM) product across its sportsbook and B2B network.
The integration reintroduces Abelson’s FPM package, which focuses on goalscorer pricing and player performance markets, covering a wide range of domestic and international football competitions, including expanded coverage from Brazil. Through Abelson’s distribution framework, BVGroup gains access to an extensive range of player betting options delivered via a seamless data feed.
The partnership marks the continuation of a previous collaboration between the two companies, reinforcing BVGroup’s strategy to expand and diversify its football markets. For Abelson Sports, the agreement further underlines its position in providing data-driven, flexible, and scalable player market solutions to igaming operators across global regulated markets.
Reuben Thomas, Sales Director at Abelson Sports, said: “We’re delighted to see BVGroup powering their player markets with our Football Player Markets product. Their reputation for innovation and quality aligns perfectly with our mission to deliver reliable, data-rich pricing that enhances the football betting experience.”
Eoin Ryan, Director of Sportsbook & e-Gaming at BVGroup, added: “Abelson’s coverage, speed and accuracy make them a trusted supplier for our player market needs. Having worked together previously, we know the value they bring, and we’re pleased to have renewed our collaboration. We look forward to exploring more opportunities together in future as we build towards next year’s World Cup.”
