BVGroup has partnered with player engagement specialist ThrillTech to integrate its licensed ThrillPots™ jackpot solution across the operator’s portfolio of brands.
The integration enables side-bet progressive jackpots that allow players to opt in without disrupting core gameplay, adding additional win opportunities across casino and sportsbook products.
BVGroup’s brands, including BetVictor, Heart Bingo, talkSPORT BET and Betano UK, will now be able to offer dynamic jackpot features designed to increase engagement and broaden the customer experience.
For ThrillTech, the agreement expands the reach of its jackpot technology, while BVGroup continues to enhance its product offering through new features across its platforms.
Ben Bradtke, co-founder of ThrillTech, said: “Partnering with BVGroup, a household name in the UK, makes ThrillTech’s entry into this vibrant market even more exciting. Our ThrillPots solution is built to deliver entertainment – jackpots that surprise, excite and keep players engaged. BVGroup’s reputation for delivering player-first experiences makes them an ideal partner.”
Eoin Ryan, Director of Sportsbook and eGaming at BVGroup, added: “At BVGroup, we’re always exploring ways to bring our players something new, exciting and memorable. ThrillTech’s ThrillPots is a flexible new jackpot mechanic that enhances the thrill of play, offering engaging experiences while maintaining the high standards of fairness and enjoyment our players expect.”
