Caesars Launches First Proprietary Online Casino Game

Caesars Entertainment has introduced its first proprietary online casino title, Caesars Palace Signature Multihand Blackjack Surrender, exclusively on Caesars Palace Online Casino in New Jersey. The game, developed by the company’s internal studio Empire Creative™, represents a milestone in Caesars’ igaming strategy as it moves into producing and certifying original content in-house.

This debut marks the beginning of a broader rollout strategy, with plans to extend the game across other online casino brands in the Caesars portfolio, including Horseshoe Online Casino and Caesars Sportsbook & Casino. The company has stated that further proprietary table games will follow in 2025 as part of Empire Creative’s development roadmap.

Caesars Palace Signature Multihand Blackjack Surrender incorporates several enhanced gameplay features aimed at improving user experience, including ambidextrous game modes, advanced betting options, customizable audio, turbo mode, and safety net functionality to help avoid accidental selections. The game also includes Caesars-branded visual elements to reinforce brand identity across its igaming platforms.

The title is currently available to players 21 and older in New Jersey via the Caesars Palace Online Casino app or desktop platform. Caesars’ online casino operations are active in multiple regulated jurisdictions, including New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. Each platform integrates with Caesars Rewards, allowing U.S.-based players to accrue loyalty credits redeemable across Caesars Entertainment properties in North America.

The launch underscores Caesars’ efforts to differentiate its igaming offering with exclusive content and tighter brand integration, while expanding its presence in competitive regulated markets.

“Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles.”

“Caesars Palace Signature Multihand Blackjack Surrender combines the legacy of Caesars’ iconic branding with innovative gameplay features, offering an experience that is as visually stunning as it is immersive,” said Scott Krell, Senior Director of Game Products at Caesars Digital. “Our goal is to provide a premium and tailored experience that stands out in an increasingly crowded market. Caesars Palace Signature Multihand Blackjack Surrender is a prime example of that commitment. Every element has been meticulously crafted to ensure players feel as though they are stepping into the heart of Caesars Palace to play a table game, right from the comfort of their own home.”

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