Checkd Dev, the technology arm of Checkd Group, has launched a new AdTech Carousel product tailored specifically for the igaming affiliate sector. The development is built on the company’s proprietary BRUNO platform and aims to improve click-through rates for media owners and affiliate partners.
The new solution integrates several of Checkd’s existing technologies, combining the Automated Betting Solution and Smart Acca functionality into a modular ad unit designed to deliver contextually relevant betting content. The unit can dynamically feature sign-up offers, bonuses, promotional bets and selections linked to ambassador content, streamlining the user journey from engagement to conversion.
Configured through a dedicated content management system, the AdTech Carousel enables affiliates to tailor and manage their content with increased flexibility. The system is designed to enhance user experience and improve monetisation by embedding curated betting options directly within relevant editorial content.
The product has already gone live with talkSPORT.com, part of the News UK group, where early results have shown a marked improvement in click-through performance for its branded sportsbook, TalkSPORT BET. The integration has been trialled primarily across football content, including domestic and international competitions, using insights from Checkd’s Betting Hub community and its long-term collaboration with talkSPORT’s betting team.
With this release, Checkd Dev is expanding the scope of its BRUNO platform beyond operator integrations to support affiliate channels, reflecting a wider trend in the igaming industry towards scalable, performance-driven marketing solutions.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We’ve once again taken a strategic look at market pain points and delivered a product that makes life easier and more profitable for media owners and affiliates working with major bookmakers.”
He continued: “We’ve already proven success in the UK, and working with other valued clients, we’re beginning to replicate results across multiple international markets. This product has strong global potential too.”
Gareth Williams, Betting & Gaming Director at talkSPORT BET, added: “Working with Checkd over the years has been incredibly rewarding. They understand the betting landscape intimately and are pretty relentless in their pursuit of solutions that help simplify and elevate partnerships between media owners and operators.”
