Checkd Group has officially named James Prosser as its Growth Director, a new position created to drive strategic initiatives across conversion, CRM, and revenue in the UK and US markets. Prosser’s appointment follows his successful tenure as a Growth Consultant with the company since April 2024, where he was instrumental in rolling out Checkd Group’s SmartPicks Pro tool and contributing to various other impactful projects.
This strategic hire comes as Checkd Group builds momentum with several key developments, including the recent launch of its smart acca tool in partnership with 888Africa. Prosser, who brings over a decade of industry experience, will support Checkd Group’s continued growth in the sports betting sector.
With a background that includes roles as Affiliate Director at Spotlight Search Group and Co-Founder of Free Super Tips and myracing, Prosser will also play a central role in shaping Checkd Group’s long-term strategies across multiple platforms, providing valuable expertise during a dynamic period for the company and the wider igaming market.
Alex Beecham, Managing Director at Checkd Media commented: “James has truly hit the ground running at Checkd Group, finding quick wins and longer term opportunities across our product suite to improve conversion, and ultimately revenue.
“His appointment as Growth Director was essential for Checkd Group to keep pushing conversion rates up, as we continue to improve our top of funnel traffic across products.
“James’ proven experience in the industry is key to helping us push the product suite forward.”
Commenting on his new role, James Prosser said: “I have been very impressed with the success that Checkd Group has achieved in the past 6 months, having seen first hand the significant increases in organic traffic and users for our Footy Accumulators site, plus a large increase in bookmaker clickouts in that time.
“I have had the pleasure of working with an extremely welcoming and engaged team at Checkd Group, and I am eager to continue working towards the company’s clear vision for growth, with new features and projects lined up for the coming year.
“In my new role, I will be aiming to improve conversion and direct operator revenue across all channels, plus assisting with growth and revenue maximisation for all brands including SmartPicks.”
