Checkd Group Promotes Sam Turnock to Finance Director Role to Drive iGaming Growth


Checkd Group, a UK-based iGaming company, has appointed Sam Turnock as its new Finance Director to lead the business intelligence division and manage the finances of its subsidiaries, Checkd Media, Checkd Dev, and Checkd International.

With his prior experience as Financial Controller of Checkd Media, Turnock played an integral role in the successful launch of North America-focused sports betting community site, FlashPicks, and the acquisition of 10 CPA state licences in the United States.

As Checkd Group continues to pursue successful business strategies to accelerate its growth, Turnock’s promotion comes at a critical time, particularly with the recent North American expansion fuelled by the new Smart Picks betting data tool.

The company’s Dev division has also achieved notable successes, providing bespoke tech solutions to media and betting operator partners, such as Sky Bet’s Acca Assist, the Sky Sports Fantasy Football platform, and the talkSPORT EDGE app.

Alex Beecham at Checkd Media, said, “The position of Finance Director is a vital one as we continue to scale up our operations in both the UK and North America. It was important that we identified a candidate who has a strong track record in analysing and making valuable decisions that are grounded in data.

“Sam fit the bill for us in every regard. His performance since first joining our business four years ago has been exemplary, as we have seen with his key role in the FlashPicks launch and the acquisition of all of our CPA state licences. He has also been a vital figure within the contract and procurement side of the business and we look forward to delivering further growth together in the months and years to come.”

Sam Turnock, Finance Director at Checkd Group, added, “I am incredibly proud to be taking on the role of Finance Director at a time when the Group is experiencing such dynamic growth.

“Checkd Group is in the strongest position in its history; with an experienced team driving our strategic initiatives forward, we are very well-positioned for considerable further growth.”

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