Checkd Group Wins Affiliate of the Year at EGR North America Awards 2024

Checkd Group has been recognized as the Affiliate of the Year at the prestigious EGR North America Awards, highlighting a standout year for its Checkd International division.

The team behind the rapidly expanding FlashPicks brand secured the award amidst strong competition from industry heavyweights, including Better Collective and Gambling.com Group, which hold the top two spots in the current EGR Power Affiliate Rankings.

This accolade follows a year of significant achievements for Checkd Group, marked by successful affiliate program collaborations with major partners such as Fanatics and bet365. The company also played a crucial role in supporting bet365’s market entries into Indiana, Arizona, and North Carolina.

A key factor in securing this award was the growth of the FlashPicks brand, which saw the launch of the FlashPicks app last year. Over the past 12 months, FlashPicks has generated over 1.2 million unique visitors and achieved 20 million organic social media impressions, with traffic doubling year-on-year.

Checkd Group’s impressive performance in North America now accounts for 27% of the company’s revenue, reflecting the region’s strategic importance to its growth trajectory.

Callum Broxton, Head of US Operations at Checkd Group, said: “Winning the Affiliate of the Year award at the EGR North America is a testament to our team’s hard work and innovative approach. Our partnerships with industry-leading operators, combined with the success of our FlashPicks brand, have been pivotal in achieving this recognition. We are excited to continue building on this momentum and driving further growth in the North American market.”