Cherry Play, the emerging igaming developer known for its subscription-based commercial model, has appointed Daniela Fricchione as its new Commercial Account Director.
With a strong commercial background and experience in mentoring teams, Fricchione will play a key role in strengthening Cherry Play’s market position. Her responsibilities will include establishing internal commercial structures, developing partnerships with operators, and driving the company’s expansion strategy.
Cherry Play entered the market earlier this year with a unique subscription-based model, offering operators content for a fixed monthly license fee rather than traditional revenue-sharing agreements. The company has already launched four slot games and a jackpot system, with its content now live in the Netherlands and Belgium, and additional markets set to follow.
Olga Bejela, Cherry Play CEO, said: “Daniela is not only one of the most professional and accomplished commercial specialists in the industry, but also someone I deeply respect and trust. I couldn’t be more thrilled to be working with her once again as Commercial Account Director at Cherry Play!
“We have big plans for the industry this year, with our unique commercial model already proving to be a big draw for operators.
“With her expertise, Daniela will build on the strong momentum we’ve already gained—streamlining our internal systems, optimizing processes, and expanding Cherry Play’s reach to more operators than ever before. All that’s left for me is to give her the warmest welcome to the team!”
Daniela Fricchione, Commercial Account Director at Cherry Play, added: “I am absolutely thrilled to be joining Cherry Play at such an exciting time for the business.
“Having worked with Olga before, I know how visionary and inspiring she is, and I’m delighted to be collaborating with her again. Cherry Play’s new commercial model is game-changing and I’m excited to be a part of the team that’s redefining the industry.
“I’m looking forward to contributing to the success of the company and to be working alongside a truly great team to make a big impact on the industry together.”
