Digitain has partnered with Pythia Sports and Racing1 to add horse and greyhound racing to its sportsbook platform for the first time, making the content available to its operator network through a single integration.
The agreement provides Digitain’s operators with access to Pythia Sports’ racing solution, including data, pricing and trading services. The first operator is expected to go live later this summer, with the technical integration scheduled for completion in August.
For operators outside the UK and Ireland, the partnership also includes access to Racing1 Markets, Racing1’s media rights package covering horse and greyhound racing. The service includes racing content from the UK, Ireland, the US, Australia, New Zealand, South Africa, South America, the Middle East and Turkey.
The integration follows Digitain’s recent acquisition of a UK licence and expands the range of sportsbook products available to operators using its platform. By combining racing data, trading services and media rights through a single connection, the partnership is intended to simplify the addition of horse and greyhound racing to existing sportsbook offerings.
The rollout comes ahead of a series of major international racing events, including Glorious Goodwood, the Ebor Festival, the St Leger, the Breeders’ Cup and the Melbourne Cup, giving operators access to year-round racing markets across multiple regulated jurisdictions.
Stephen Davison, Head of Commercial Operations at Pythia Sports said: “We’re delighted to be working with such a well-recognised brand in Digitain who are a name that’s instantly familiar to anyone in the industry. We know this was a competitive process, so it means a lot to have been chosen as their horse and greyhound racing partner. Racing can feel complex for operators, but with one integration we can wrap in data, pricing, risk management, and media rights, so Digitain and their partners get everything they need in one place. Alex Jones has already shown real drive and ambition for where he wants to take this, and we’re looking forward to building something strong together.”
Alex Jones, Regional Sales Director at Digitain added: “At Digitain, we’re always looking to strengthen our sportsbook offering with products that deliver real value for our partners. We’re delighted to be working with Pythia Sports and Racing1 as this allows us to introduce a comprehensive horse and greyhound racing solution through a single integration, making it easier for our partners to add premium racing content backed by trusted data, pricing, trading expertise and media rights. This partnership supports our continued growth in regulated markets and gives our partners another powerful way to engage players with world-class racing throughout the year.”
The integration is part of Pythia Sports’ expansion into new operator markets, building on recent growth that includes its managed trading services partnership with Racing1 Markets.
Jack Whitaker, Head of Commercial at ARC and spokesperson for Racing1, said: “A platform with Digitain’s scale and reputation makes this partnership very exciting for Racing1. With Digitain’s global reach and existing network, we look forward to bringing racing to new operators, tapping into new territories and audiences.”
