DraftKings has launched a monthlong initiative for Responsible Gaming Education Month (RGEM), introducing a customer campaign that combines educational tools with promotional incentives. Central to the activity is a sweepstakes offering NFL tickets, including a grand prize trip to Super Bowl LX, with entries linked to the use of DraftKings’ responsible gaming features such as My Budget Builder and My Stat Sheet.
The campaign will run alongside the start of the NFL season, with weekly opportunities for customers to win tickets by engaging with specific tools, including budgeting features, reminder alerts, and Smart Betting Tips within the Responsible Gaming Center. In its final week, customers using My Stat Sheet will qualify for the Super Bowl prize draw. DraftKings reported that since its introduction in 2024, My Stat Sheet has been used by 3.4 million customers to track play activity, while My Budget Builder, launched in June 2025, is the company’s latest addition to its responsible gaming toolkit.
“We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience. This campaign recognizes and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture. Responsible gaming has been part of the DraftKings experience from day one, and we are proud to continue building on that foundation as the industry evolves.”
