Entain has expanded its igaming content portfolio through a partnership with BGaming, enabling the supplier’s titles to be distributed across multiple regulated markets.
The agreement will see BGaming’s igaming content go live across Entain brands in Brazil, Spain, Italy, Greece and Portugal, with additional markets expected to follow. The rollout provides players on Entain-operated platforms with access to a range of titles spanning casual, entertainment and classic game categories.
Entain operates a portfolio of igaming brands globally, including bwin, Party Casino, Sportingbet and Sports Interaction, with a focus on regulated jurisdictions. The integration of new content forms part of a broader igaming strategy to maintain a diverse game offering across its network of platforms.
For BGaming, the partnership supports further international distribution of its content, extending its reach through one of the larger operator networks in the igaming sector. Content providers continue to rely on such agreements to scale their presence across multiple regions via established operator platforms.
The deal reflects ongoing igaming trends where operators expand game libraries through supplier partnerships to support player engagement and retention, particularly in competitive regulated markets.
Olga Levshina, CCO at BGaming, said, “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally. Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”
Obdulio Bacarese, Global Gaming Director at Entain, said, “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players. BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”
