Enteractive, a provider of player conversion and reactivation services, has announced a strategic partnership with Optimove, a CRM marketing platform in the igaming sector. This partnership integrates Enteractive’s outbound calling services into Optimove’s existing marketing channels, which include email, mobile, SMS, in-app messaging, and web and mobile push notifications.
This collaboration allows igaming operators to enhance player retention and address problematic gambling issues through personal interactions facilitated by Enteractive. By integrating these services with Optimove’s Customer-Led Marketing approach, operators can offer a seamless and comprehensive player engagement strategy.
Enteractive’s services aim to improve player retention, increase customer lifetime value, enhance profitability, and address gambling issues through personalized communication and engagement. The technology platform used by Enteractive supports these goals, from dialing to deposit confirmation.
Operators can utilize Enteractive’s outbound calling for two primary purposes: reactivating lapsed players as part of a comprehensive CRM marketing strategy and identifying players exhibiting signs of problematic gambling behavior. This approach provides personalized advice to help players manage their gambling habits effectively.
This partnership between Enteractive and Optimove offers a robust solution for igaming operators, combining advanced CRM capabilities with personal outreach to enhance player engagement and well-being.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
