Enteractive Strengthens North American Growth with Bettor Capital Investment

Enteractive, a key player in player conversion and reactivation services for online sportsbook and casino operators, announces a significant partnership with Bettor Capital, an investment firm focused on supporting top-tier technology suppliers in the real-money gambling industry. This collaboration signals an exciting opportunity for accelerated growth within the U.S. market.

With Bettor Capital’s proven track record in fostering growth within the global online gambling sector, Enteractive anticipates advancing its business development initiatives in key markets, particularly the U.S. and Canada. Described as a limited/non-controlling investment, this partnership aligns with Enteractive’s existing global strategy, reinforcing its commitment to expansion and innovation.

Since its inception in 2008, Enteractive has emerged as a leader in player conversion and reactivation services. Leveraging its proprietary technology platform, the (Re)Activation Cloud, Enteractive engages with online sportsbook and casino players on an individualized level, driving scalable player retention and reactivation strategies for operator clients worldwide. With a diverse portfolio of operator partners, Enteractive has established a strong foothold in the North American market, exemplified by its collaboration with prominent players like Rush Street Interactive, Penn Entertainment, Playstar, and Resorts Digital Gaming, among others.

“We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market”, said Enteractive’s CEO Mikael Hansson. “We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors”.

“We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the U.S., mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition. Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry. As a result, Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.” said Dave VanEgmond, Managing Partner at Bettor Capital.

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