For the latest instalment of our Back to the Future podcast, we had the pleasure of catching up with Josh Jones, CEO & Co-Founder of the newly launched African operator, Rise and Hustle.
We explored Nigerian player trends, how to create engaging content narratives, and arguably, the greatest challenge for international brands hoping for success in Africa: how to build brand loyalty.
Josh gives us a rare insight into what it’s like to implement a free-to-play strategy in one of the fastest-growing iGaming markets in Africa. We also discuss what the future of the market looks like, as new regulation continues to be introduced, alongside the wave of exciting new tech being adopted.
Key talking points include:
- The reality of operating in West Africa
- Working with telcos
- The importance of narrative-based content
- Benefits of a free-to-play model
- The evolving regulatory environment
