ESA Gaming Launches on Pariplay’s Fusion Platform
ESA Gaming, the innovative games provider, has taken its complete product portfolio live with Pariplay® via the supplier’s Fusion® platform.
Following the successful integration, customers of the Fusion® aggregation offering now have access to the EasySwipe™ games portfolio, which is designed to provide cross-selling opportunities through a range of ultra-lightweight, mobile-first titles.
The games library includes highly popular titles such as Fruitz & Spinz, Basketball Mine and Goal Mine, as well as the World Cup-centred sequel, Goal Mine World Edition. ESA Gaming’s first crash-style game, Rocket Racers, is also available, along a range of classic casino content.
ESA Gaming’s content has already gone live with a number of partners through the platform, boosting its footprint globally.
Its pioneering EasySwipe™ portfolio allows sportsbooks to increase their cross-selling capacity, without cannibalising revenue channels. It enables operators to increase player lifetime value through offering non-traditional, high-quality games by simply swiping into the product.
Pariplay’s Fusion® offering consists of over 14,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Fusion® gives us an exceptional reach for our strong range of content, and we’re delighted to be taking our offering live with a number of partners through the platform.
“Pariplay®’s commitment to expanding its presence in regulated markets has been a key help for us, and we’re very pleased with this collaboration.”
Callum Harris, Director of Partnerships at Pariplay®, said: “ESA Gaming’s innovative content portfolio contains some fantastic games that are uniquely suited to mobile play through its EasySwipe™ product offering.
“Its titles have already proven to be incredibly popular across the globe, and we’re very happy to now be able to provide them to our partners.”