Esports Entertainment Group, Inc. have announced a multi-year partnership with the Cleveland Cavaliers to be the NBA franchise’s official esports tournament platform provider. As part of the new multi-year agreement, the Company will operate three co-branded esports tournaments annually for the Cavs utilizing its Esports Gaming League (“EGL”) platform.
“Our EGL platform continues to gain strong traction among top-tier professional sports franchises,” said Grant Johnson, CEO of Esports Entertainment Group. “We are delighted to announce the Cavs as first NBA team partnership. Our robust tournament platform will help the Cavs strengthen connections with their fans while providing new avenues for engagement.”
“The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans,” said Matt O’Brien, Cleveland Cavaliers vice president, global corporate partnerships.
“We think these tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers from across the world.”
“Working with the Cavs and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group.