EveryMatrix Integrates Xtremepush CRM Services into Platform

Xtremepush has confirmed a new agreement to supply its CRM and loyalty marketing services to iGaming solutions provider EveryMatrix. The partnership will see EveryMatrix integrate Xtremepush’s technology into its platform, enabling operators to access real-time personalisation, gamification tools and AI-driven automation designed to enhance customer engagement and retention.

Xtremepush’s system operates on a Single Customer View, consolidating data from multiple sources to deliver a unified perspective of individual players. This allows operators to tailor messaging and offers across multiple channels. The platform also incorporates gamification features and predictive analytics to support customer lifetime value growth.

Through the collaboration, EveryMatrix customers will be able to deploy these services directly through existing integrations. Xtremepush has also indicated that additional capabilities, such as its Agentic AI tool designed to streamline marketing workflows, will become available in future phases of the partnership.

The agreement expands Xtremepush’s footprint within the iGaming sector and provides EveryMatrix with enhanced CRM functionality to support its network of operators.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.

“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”

Kevin Furlong, Chief Product Officer, EveryMatrix, said: “Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers.

“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”