Evoplay Joins First Look Games Affiliate Network

First Look Games has partnered with game developer Evoplay to make the supplier’s portfolio of more than 250 titles available to its global network of over 1,000 approved igaming affiliate publishers. The agreement grants affiliates access to certified marketing assets, demo links and detailed game information to support compliant and accurate content creation.

Founded in 2018, First Look Games provides game studios with distribution and reporting tools such as Accuracy Management and Sentiment Analysis, enabling them to track the reach and effectiveness of promotional activity. Evoplay, established in 2017, is known for 2D, 3D and instant casino content, with recognised titles including the Penalty Shoot-out trilogy, The Greatest Catch Bonus Buy, Elven Princesses and Star Guardians.

The partnership aims to accelerate Evoplay’s time to market for new releases, enhance its presence in regulated markets, and streamline content distribution for affiliates through access to high-quality visuals, game sheets and promotional resources.

Diana Larina, Head of Marketing at Evoplay, said: “We are excited to start working with First Look Games. We’re confident that their extensive publisher network will enhance the visibility of our dynamic portfolio, allowing even more players to discover and enjoy the premium entertainment Evoplay is known for.”

Tom Galanis CEO of First Look Games said: “We have watched Evoplay grow and grow its market share for some time now, so I am thrilled to welcome the team to the First Look Games platform, enabling access for publishers to their innovative game content to support that growth even further. We look forward to sharing the insights Evoplay’s presence on the platform delivers for them.”