Eyas Gaming Partners with Pariplay® to Drive Brazilian Expansion
Pariplay®, a subsidiary of NeoGames S.A, has inked a significant deal with German-based operator Eyas Gaming to bring its first and third-party content to the Brazilian market, signalling a strategic move to strengthen its presence in Latin America.
The collaboration with Eyas Gaming, backed by Gauselmann Group, a prominent player in the land-based slots manufacturing and arcade operation sector, is poised to unlock new opportunities for Pariplay® in Brazil, a highly promising and strategically important market.
Through Pariplay®’s Fusion® offering, players can access a diverse selection of third-party content, complemented by a range of retention and back-office conversion tools that enhance player value and engagement.
In addition, Eyas Gaming will introduce Pariplay®’s Wizard Games portfolio to its platform, providing players with over 130 high-quality games, including popular titles like Princess Celina and the Frog, as well as the recently launched Book of Eternal Romance.
With a Gibraltar base, Eyas Gaming is well-positioned to capitalize on the Latin American market, particularly in Brazil. Pariplay® views this partnership as a strategic move to leverage Eyas Gaming’s expertise and extend its reach in the region.
This collaboration follows Pariplay®’s recent acquisition of licenses to operate in Argentina and Panama, underscoring its commitment to expanding its footprint in the Latin American gaming landscape.
The partnership between Pariplay® and Eyas Gaming marks an important milestone in Pariplay®’s growth strategy, enabling it to tap into the Brazilian market and deliver an extensive portfolio of captivating games to players in the region.
Andrew Maclean, VP of Sales at Pariplay, said: “We’re thrilled to be partnering with Eyas Gaming, an operator in the industry with plenty of potential and many exciting plans in the pipeline.
“Their particular focus on Brazil and Latin America is important to us at Pariplay®, as we seek to expand and strengthen our foothold in the region. We look forward to a successful future working alongside Eyas Gaming.”
Jack Anthony, Head of Product at Eyas Gaming, added: “Pariplay® has an extremely extensive offering of games, so we’re excited to be welcoming them to Eyas Gaming – we’re hitting the ground running with a massive selection for players to choose from.
“Their Fusion® platform brings with it plenty of wonderful games from suppliers across the world, and with their Wizard Games portfolio to boot, we’re confident our players will embrace all that Pariplay® has to offer.”