FairPlay Sports Media has announced two key additions to its executive leadership team, appointing Jerome Underhill as Chief Operating Officer and Andrew Smith as Chief Financial Officer. The appointments follow the recent launch of FairPlay Technologies and are intended to support the group’s strategic expansion across products and global markets.
Underhill brings extensive operational experience from the technology and media sectors, having held senior roles at Xandr and Microsoft. At FairPlay Sports Media, he will focus on scaling operations and delivering innovation across the network’s portfolio of brands, as the company continues to evolve its data-driven sports media and betting technology offering.
Smith joins from Playtech, where he served as CFO during a period of significant financial growth. He brings nearly a decade of C-level financial leadership experience in the igaming and tech sectors. At FairPlay, Smith will oversee financial strategy and performance, with a focus on supporting global expansion and product investment.
Jerome Underhill, COO at FairPlay Sports Media, said: “The FairPlay Sports Media vision is hugely exciting to be a part of. We’re operating at the crossroads of sports media and betting technology, two sectors with major growth potential as they evolve with the catalyst of AI at their cores, and I’m very confident we’ll play a major role in advancing both for the better.”
Andrew Smith, CFO at FairPlay Sports Media, said: “With strong leadership and committed investment partners in Bruin Capital, FairPlay Sports Media has a platform to continue on its growth trajectory that will see us playing a pivotal part in the global sports media and betting ecosystems for years to come.”
FairPlay’s Group CEO, Stuart Simms, commented on the hires: “Jerome and Andrew bring a wealth of expertise in their respective fields that together provide the organisational foundations and ambitious visions that will progress FairPlay Sports Media to its global strategic goals. The impact and value they’ve added already is significant, and they’re only just getting started.”
