FanDuel has entered into an exclusive partnership with Amazon to serve as the official odds provider and an official partner of NBA and WNBA coverage on Prime Video.
The collaboration will debut with the upcoming NBA season and is designed to integrate betting insights into live broadcasts. Fans who opt in to Prime Video’s new bet tracking and Odds View features will be able to see live updates on their wagers alongside game action, with information drawn directly from FanDuel’s sportsbook. The service will also provide a real-time feed of odds, lines and probabilities related to popular markets, including spreads, totals, player props and parlays.
As part of the agreement, former NBA player and current Prime Video analyst Blake Griffin will become an ambassador for FanDuel’s basketball offering, appearing across campaigns, social media and live events.
The new integration does not allow betting directly within Prime Video but is intended to enhance engagement by linking live play with betting markets in real time. The partnership marks a further expansion of FanDuel’s role in the US iGaming and sports betting sector, as operators continue to explore integrations with major streaming platforms.
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, President of Sports at FanDuel. “By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
“It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers,” said Danielle Carney, Head of U.S. Video and Live Sports Sales, Amazon Ads. “By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”
