FDJ UNITED has signed an expanded agreement with Kambi Group plc to access the supplier’s full Odds Feed+ service, extending an existing partnership that previously covered esports odds. The deal enables the operator’s Online Betting & Gaming division to integrate Kambi’s complete library of pre-match and live sports odds into its proprietary sportsbook.
Following its acquisition of Kindred Group, FDJ UNITED is continuing to build out its in-house sportsbook capabilities. The new agreement allows the operator to select and adapt Kambi’s traded odds to support its pricing strategy, while Kambi will maintain supply of its Turnkey Sportsbook in markets that have not yet migrated to FDJ UNITED’s internal platform.
The partnership, structured as a multi-year deal, gives FDJ UNITED immediate access to Kambi’s full Odds Feed+ catalogue via API. According to Kambi, the service delivers pre-match and live odds across a broad range of sports, including micro markets and player proposition bets, drawing on the company’s stated €17bn liquidity.
The expanded collaboration forms part of FDJ UNITED’s approach to combining external supplier technology with the development of its own sportsbook systems as it continues to scale within regulated igaming markets.
Werner Becher, CEO of Kambi Group, said: “We are delighted to agree this partnership with FDJ UNITED as we continue to expand the list of operators leveraging parts of our Odds Feed+ product. As the sports betting landscape becomes ever more competitive and complex, the need for a flexible, high-quality, trusted odds feed has never been greater. Given our vast experience in sports trading, along with our large global liquidity, we believe our Odds Feed+ solution will become the go-to odds feed for visionary operators, such as FDJ UNITED.”
Nils Andén, Chief Online Betting & Gaming Officer at FDJ UNITED, added: “Partnering with Kambi and expanding our Odds Feed+ agreement into selected sports is an important milestone as we continue the migration to our in-house sportsbook platform. Odds Feed+ gives us the quality, flexibility and control we need to tailor our sportsbook, while benefiting from the reliability and expertise of a true industry leader like Kambi.”
