Spotlight Sports Group (SSG), a global provider of technology, content, and media solutions for the igaming industry, has announced an extension of its long-standing content partnership with FDJ UNITED. The expanded agreement sees FDJ UNITED rolling out SSG’s racing content portfolio, including the newly developed Smart View feature, across its 32Red sportsbook platform.
The collaboration builds on an existing relationship between SSG and FDJ UNITED’s Unibet brand, which has long featured Racing Post racecard data including comments, verdicts, ratings, and form insights. That partnership was broadened in October 2023 to cover all international territories and now includes Smart View, a product designed to simplify racing data presentation for modern audiences.
With the latest extension, 32Red customers will now have access to comprehensive racecard content covering UK and Irish horse racing and greyhounds, as well as international racing. This includes dynamic updates, expert analysis, and form summaries, all designed to improve the customer experience and support informed betting decisions.
Smart View, launched in 2024, was developed with input from both seasoned and novice bettors. It incorporates dynamic data from the Racing Post database and is designed to present racing information in a simplified, visually engaging format. Its approach draws on familiarity with popular sports gaming interfaces, aiming to make racecards more accessible to a broader audience.
FDJ UNITED’s adoption of the full SSG suite across 32Red signals its continued focus on enhanced bettor engagement and customer experience across its igaming platforms.
Alistair Gill, Sportsbook & Racing Market Growth Manager at FDJ UNITED, pointed out that the success of the Smart View race cards had been instrumental in the decision to widen their content offering across the group, saying: “Racing Post content has been a cornerstone of the Unibet racing proposition for many years, something that was further cemented with the addition of Smart View last year, a product that our customers have readily embraced. With the 32Red sportsbook undergoing a refresh, it was an easy decision to roll out the Racing Post content across the brand.”
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: “We’re delighted that FDJ UNITED have extended our partnership to include the iconic 32Red brand. FDJ UNITED have been among the first partners to identify the revolutionary potential of Smart View and we look forward to continuing our work with them for many years to come.”
