Finnplay Partners with Mindway AI to Enhance Safer Gambling Practices


Finnplay, an established igaming platform provider, has formed a strategic partnership with Mindway AI, a company specializing in AI-driven responsible gambling solutions. This collaboration represents a significant advancement in the promotion of safer gambling practices, as the integration of Mindway AI’s innovative technology with Finnplay’s robust platform is set to offer igaming operators enhanced tools for detecting and monitoring at-risk gambling behaviors in real time.

Through this partnership, Finnplay’s platform will be equipped with Mindway AI’s cutting-edge solutions, providing operators with the ability to promote responsible gaming and prioritize player well-being more effectively. The collaboration, particularly focused on the Dutch market, highlights the synergy between these two Scandinavian companies as they leverage their combined expertise to amplify their impact globally.

The integration of these technologies underscores a shared commitment to responsible gaming, offering operators seamless access to real-time monitoring and advanced AI-driven insights. This partnership not only enhances player protection but also optimizes operational efficiency for igaming operators.

Jaakko Soininen, Managing Director of Finnplay, expressed his enthusiasm about the partnership: “Our strategy in Finnplay is to be Platform of Cooperation and bring together the best operators the best providers and the best solutions to ensure players and regulators have the best and safe experience for gambling.

“We’re excited on partnering with Mindway AI. This partnership is in core of this strategy, bringing world class responsible gambling tool available for our operators to enhance the player experience.”

Rasmus Kjaergaard, CEO of Mindway AI, also shared his thoughts on the collaboration: “Mindway AI is dedicated to creating innovative solutions that enhance the safety and enjoyment of gaming experiences. By partnering with Finnplay, we can extend our reach and impact, helping more operators implement effective, AI-powered responsible gambling measures. Together, we’re not only making gambling safer but also setting a new benchmark for the industry. We’re excited about the possibilities this partnership brings and look forward to making a positive difference in the gaming world.”

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