FireKeepers Launches Digital Sports Betting and Casino Content in Michigan

Scientific Games Corporation (Scientific Games) and FireKeepers Casino Hotel have launched online casino and digital sports betting content in Michigan.

FireKeepers Casino first opened in 2009 and has become one of the biggest tribal gaming operators in the U.S. The casino, located in Battle Creek, Mich., features 2,900 slots machines, 70 table games, multiple restaurants and lounges alongside its new retail sportsbook which launched in June 2020.

This summer, FireKeepers will celebrate the grand opening of a major expansion, including a second hotel tower, plus new high limit slot and table areas, and a new location for the award-winning Nibi fine dining restaurant.

Scientific Games will provide its full suite of digital technology to FireKeepers including its extensive in-house gaming content via the OpenGaming™ ecosystem, including 88 Fortunes® and Let It Ride®, further underpinning the Company’s foothold in Michigan. Alongside the vast array of casino content being available, FireKeepers’ players will now be able wager on sports via Scientific Games’ OpenSports™ platform, which has enjoyed unprecedented activity for major sporting events across the globe throughout 2021.

This latest deal will further strengthen the offering FireKeepers will be able to provide to iGaming players. Kathy George, FireKeepers Casino Hotel CEO, said: “We are pleased to partner with Scientific Games and bring their scalable platforms and content to our players, who are always the focus of our major initiatives. We want to bring them a variety of entertainment opportunities and utilizing Scientific Games’ OpenGaming and OpenSports platforms will do just that.”

Cathryn Lai, SVP and General Manager, U.S., Digital at Scientific Games, said: “FireKeepers is unquestionably one of the leading casinos in Michigan and the Midwest, and partnering with them and launching our vast array of content on both the iCasino and digital sports betting side will create an immersive experience for their players.”