The iGaming industry has grown into one of the biggest entertainment markets on the internet. The innovative approach to customer service that online casinos have adopted has certainly greatly contributed to this fact. But it would be wrong to say that the growing success of online gambling has not also been influenced by affiliate websites.
Casino affiliates have taken on the important task of guiding new and experienced players in the right direction. They post reviews and update gambling fans on the latest news. Pages like FIRST.com have now taken a step away from SEO-based content and are focusing on user experience. They are all the more successful because of it. We are focusing on FIRST’s achievements in the realm of iGaming in this text.
What is FIRST.com?
The latest rising star in the iGaming affiliate world; FIRST is a website that rates and reviews the top-tier sportsbooks and online casinos in the United Kingdom. The webpage is relatively new; having launched in November of last year. But even though they may be recent arrivals to the scene, they have already greatly contributed to improving the market.
The team that runs this platform believes in a gambling industry that is accessible to all. That is why they do their best to ensure their reviews are transparent and straight to the point. The simple style helps to immerse even the most inexperienced of newbies into a gambling industry that may be completely new to them. It is perfect if you are completely inexperienced and are just looking for a place to start.
FIRST is also dedicated to a simpler sports betting market. Sports betting has always been a major part of the gambling industry. The internet has made it possible to bet on the most popular sports from one’s own home. Online gambling and sports betting is only going to grow in the future; especially with Las Vegas going through a difficult period right now. But how is FIRST contributing to the iGaming market?
FIRST.com’s Contribution to iGaming
Interested fans can find the Casino Hub on the front page of the website. The top of the screen shows a drop-down menu that can lead those interested to several sub-categories of popular United Kingdom-based gambling websites. The important thing to note is that all of the platforms that are being discussed by FIRST’s reviewers have been licensed and are being regulated by reliable organizations.
Gamblers don’t have to worry about running across and rogue operators or black market casinos when browsing FIRST. But what they do have to think about are the ratings being given to each individual website. Some may be surprised that one platform is rated lower than another. But that is why FIRST’s reviewers also share long-form and thorough reviews. These reviews manage to explain why the platforms are ranked the way they are despite their length.
FIRST is also dedicated to elevating new platforms and helping them get off the ground. That is why they have an entire page dedicated to new casinos. But the affiliate page is also not beyond innovation and change. The most fascinating thing they’ve done is launch a special segment for crypto casino reviews and ratings. The cryptocurrency market is one of the fastest-growing trading sectors in the world. Platforms are embracing Bitcoin payments at an increasing pace. It is good for gamblers to understand which of these pages are the best.
FIRST.com’s Contribution to Sports Betting
We said before that FIRST is also focused on sports betting. The website has another page dedicated entirely to the best sportsbooks. Rather than dividing bookmakers into new or old; the page goes by what truly counts. They rate them based on the individual sports odds that they display. A page might be rated higher as a basketball odds hub than as a football hub for example.
The approach is not unique to FIRST. But it is a good way for the website to attract punters with different interests. FIRST is also exceptional at making the ratings simple and easy to follow. But what is most important in sports betting coverage is the attention to the sports that are being discussed. So what sporting events does FIRST focus on?
The big one is football of course. Football is not just the UK’s favorite sport; but also the most popular sport in the world. But the United Kingdom is home to the English Premier League. The EPL is the number one national league in the world in terms of viewership. It is also the home of some of the world’s most popular clubs; including Manchester United and Liverpool. It is only to be expected that FIRST will have an entire page dedicated to this tournament.
The affiliate platform also covers many other of England’s favorite betting sports. You will find odds on boxing and cricket in the sports betting sections of the webpage. But what factors does FIRST.com take into account when rating and reviewing the United Kingdom’s most noteworthy casinos and sports betting websites?
How FIRST Rates Their Websites
The affiliate platform takes a look at different factors before crafting a final grade. Odds and webpage layout are key here. FIRST wants to make sure that their customers get only the best odds available to them. But they also want to ensure that the people they cater to have an easy time navigating the website. What many are looking for out of an affiliate is a rating on the bonuses.
Welcome bonuses are something that FIRST takes very seriously. They have specific standards for reviewing a webpage’s welcome bonus. The writers give higher grades to bonuses that require no deposits and have lower wagering requirements. This is because most people prefer to not be cornered into making a deposit if they are not ready to do so.
FIRST also looks at deposit and withdrawal options. We said before that crypto casinos are on the rise. That is why FIRST is interested in the different ways that online casinos and sportsbooks embrace payments. A gambling page that gives multiple options is likely to get a higher grade at this affiliate platform.
