First Look Games has entered into a partnership with Zillion Games, making more than 50 of the developer’s titles available to its global affiliate network. The collaboration enables affiliates to access certified marketing materials, demo links and game information for Zillion’s portfolio, supporting wider distribution and compliance in regulated markets.
London-based First Look Games, founded in 2018, operates a B2B platform that allows igaming studios to distribute promotional assets to a network of over 1,000 approved publishers, collectively reaching an estimated 40 million players. The platform also provides reporting features such as Accuracy Management and Sentiment Analysis to help studios monitor and refine marketing output.
Zillion Games, established in 2021 in Cyprus, develops HTML5 slots and custom casino solutions and has grown its presence across multiple international markets. Its catalogue of more than 50 RNG-certified titles, including Candy Stash Deluxe, Gems Sky and Golden Dragon Deluxe, supports over 190 currencies, including crypto, and is integrated with more than 900 operators worldwide. The supplier has secured recognition at the EGR Europe Awards 2025 and EGR Italy Awards 2024.
Through this agreement, affiliates working with First Look Games gain access to Zillion’s complete catalogue, allowing them to deliver consistent and compliant promotional content. The partnership is intended to accelerate time to market for new Zillion releases, expand brand visibility in new jurisdictions, and provide affiliates with standardised materials to support engagement with players while maintaining regulatory standards.
Both companies indicated that the collaboration reflects increasing demand within igaming for structured content distribution and affiliate tools that streamline compliance across a broad range of markets.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
