FlashPicks Achieves User Milestone; Launches Enhanced App Features

FlashPicks, the leading North American brand of Checkd Group, has reached a significant milestone with record user engagement. In December 2023, the platform recorded over 31,000 bets and 195,000 screen views. Since its launch in March 2023, FlashPicks has consistently maintained an average of around 60,000 user sessions per month, demonstrating robust user interest and engagement.

Capitalizing on this growth, FlashPicks has recently introduced a major update to its application. The update includes a revamped user interface and introduces advanced live bet tracking features through its SmartPicks betting tool, enhancing the overall user experience.

Developed internally, FlashPicks is the flagship brand of Checkd Group in the U.S. and marks the company’s first expansion outside the UK. Tailored specifically for the North American market by experts in sports betting technology, FlashPicks offers complimentary picks and betting advice across various U.S. sports. The platform has collaborated with major operators, including FanDuel Sportsbook, BetMGM, Caesars Sportsbook, and bet365, to offer exclusive sign-up deals.

The latest app upgrade significantly enhances the SmartPicks betting tool, which is based on Checkd’s innovative Smart Acca technology. This feature assists bettors in making quick and informed betting decisions using the latest statistics and data, particularly for NFL and NBA games.

A key addition to SmartPicks is the new Player Prop Tracker, a highly innovative feature that allows users to monitor their Over/Under bets within the app with unprecedented detail.

In December 2023, SmartPicks itself set a record with over 11,000 searches within the tool, indicating its growing popularity and utility among users. This update reinforces FlashPicks’ commitment to providing cutting-edge tools and data to enhance the betting experience for its users in the igaming industry.

Callum Broxton, Head of US Operations at Checkd Group, said: “We’re thrilled to roll out the latest iteration of FlashPicks, which will further fortify its reputation as the ultimate betting companion for discerning recreational sports fans in North America. “We’re delighted to have seen out 2023 with record bets and users, and feel confident that our positive trajectory will continue with the highly capable Chcekd Dev team fueling our innovation and growth.”

Adam Patton, Managing Director at Checkd Dev, said: “The SmartPicks tool, which helps our users cut through the noise and build their bets with the latest stats and data, is now easier to use than ever. “The Player Prop Tracker is a unique live betting tool that makes FlashPicks more engaging, while saving bettors time and effort.”