Flashscore has released new research highlighting the habits and preferences of Brazilian sports fans, underlining its continued investment in understanding one of the world’s most active sporting audiences. The study, conducted independently by TGM Research, surveyed more than 3,300 adults in Brazil who had searched for sports results online in the past month.
According to the findings, Brazilian fans combine strong emotional attachment to sport with an increasingly digital and data-driven approach to following teams, matches and players. Among users familiar with multiple sports information providers, Flashscore ranked highest across several key performance indicators, with 53% selecting it as the fastest platform, 47% as the easiest to use and 48% as their preferred source overall.
Football remains central to Brazil’s sporting culture, with 70% of respondents expressing interest in both football and other sports, and only 0.3% reporting no interest in football. Formula 1 (59%), basketball (57%) and volleyball (54%) led non-football sports in popularity, while esports (29%) surpassed American football (24%) in follower interest. Formula 1, basketball and combat sports were identified as the fastest-growing disciplines among new fans.
The research also provided insight into betting behaviour, showing that 88% of respondents who had placed bets in the last 90 days did so on football, followed by basketball (23%) and esports (16%).
The average bettor held 3.4 sportsbook accounts, reflecting a competitive and mature iGaming environment in Brazil. Match result markets were the most popular, followed by both teams to score and total goals.
Flashscore said its focus on Brazil continues to expand through platform enhancements, localised content and new partnerships. The company aims to deepen its engagement with the country’s growing community of digital sports followers by combining real-time data accuracy with a tailored user experience.
Alexandre Vasconcellos, Flashscore Regional Manager for Brazil, said: “This survey is part of Flashscore’s growing commitment to Brazil, where we’ve been investing in local content, partnerships and understanding what fans want. The research helps us make sure we’re building features and communications that work for Brazilian users – whether they’re checking live scores or comparing betting odds. It’s really insightful and will guide our investments in Brazil, especially as we count down to the World Cup.”
Vasconcellos said: “This mix of reliable information, speed and easy use makes Flashscore powerful for sports fans and bettors – it really points out our product’s core strengths and the value we bring to all users. That’s why major betting brands see us as a key traffic source in Brazil and globally. We bring together people who want accurate, timely information and give them easy ways to compare and access top bookmakers.
Greg Laski, CEO at TGM Research, said: “This research highlights how deeply sport is woven into Brazil’s cultural identity and how digital platforms are transforming the way fans connect, consume, and interact with sports content. Our role at TGM Research is to provide independent, data-driven insights that help organizations better understand their audiences and make informed decisions.
