Flutter Launches New Sustainability Strategy


Flutter Entertainment have announced the launch of its inaugural sustainability strategy, the Positive Impact Plan.

The plan identifies three key areas of focus:

  • By 2030 Flutter aims to have 75% of active online customers globally using one or more of their Play Well tools, with over 50% using one or more tools by 2026
  • By 2030, Flutter want to create and build teams that are representative of the locations in which they live and work, through a comprehensive DE&I strategy, supported by clear stepping stone goals
  • By 2030 Flutter aims to improve the lives of 10 million people using the power of sport and play, the skills of our colleagues, and the reach of our brand

Commenting on today’s launch, Peter Jackson, Chief Executive, said: “Our Positive Impact Plan is a comprehensive and challenging strategy which demonstrates that Flutter is setting the agenda for positive change.

“We are committed to contributing positively to our customers, colleagues and the communities in which we operate. This plan builds on the strong foundations laid by each of our divisions, leveraging our global scale and positioning us at the forefront of meaningful change.

“During 2021 we further enhanced our safer gambling measures across the Group, investing over £45 million to support and promote safe play across our global operations. Continuing to show leadership in safer gambling is critical for the sustainability of our business and I believe that the goals we are setting out today as part of our new Play Well strategy will materially enhance our global customer protections and serve as a framework for the wider industry.

“Flutter’s leading brands are deeply embedded in communities and homes all over the world. Our approach reflects this and will continue to evolve over the coming years in line with shifts in our markets, technological developments, and continued collaboration with our stakeholders.

“The initial response from colleagues has been fantastic and I couldn’t be prouder of their passion and commitment to ensure that we continue to lead betting and gaming into the future.”

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