Footy Accumulators’ Betting Hub app is primed for further tier-one operator API integrations after setting new performance records in 2021.
The user-friendly betting companion app from Footy Accumulators, the betting community brand which is part of Checkd Group, saw a record number of bets placed in January 2021, with a 20% increase on the previous monthly best.
Betting Hub is now set to hit a total of 200,000 unique users across iOS and Android after successful API integrations with some of the sports betting industry’s biggest names including bet365, Paddy Power and Betfair, with more tier-one deals set up to roll out in the near future.
The integrations mean that customers can login, check their balance and place bets without leaving the app, leading to a much slicker user experience.
Within Betting Hub, the Smart Acca tool has proven extremely popular, recently passing an overall total of one million selections added to betslips and establishing itself as a key USP for both attracting and retaining app users.
Smart Acca allows for fixtures to be organised based on form and statistical analysis. The user can choose their preferred betting markets and the tool will present those games which are statistically most likely to be a favourable choice based on pre-processed historical OPTA data. The accumulator builder allows users to easily build their bets from these selections and place them with the operator of their choice.
Checkd Group is a fast-growing iGaming affiliate based in Manchester, UK. As well as Footy Accumulators its Checkd Media division runs popular affiliate brands Oddschanger and The Winners Enclosure, while the Checkd Development division is responsible for the group’s technology platform and product suite.
Adam Patton, MD at Checkd Development, said: “Month-on-month, Betting Hub is delivering increased gains across a number of commercial and customer engagement metrics for our API partners.
“With new milestones consistently being achieved by Betting Hub, a lot of which being driven by the Smart Acca tool, we are focused on building on the success through ongoing product improvements. We also look forward to rolling out new API integrations with additional tier-one operators in the coming months.”