Freemarket Strengthens Team with Business Development Director Appointment


Freemarket, a prominent fintech platform specializing in regulated B2B cross-border payments and currency exchange for small to medium-sized businesses, has bolstered its management team with the addition of Annie Osborne as Business Development Director.

Osborne brings extensive commercial expertise and a wealth of experience in the payments industry to Freemarket. Her previous roles include Sales Director for Europe at CITCON, as well as senior positions at Xace, ACI, Trust Payments, and American Express.

In her new role, Osborne will focus on expanding Freemarket’s presence in the global gambling and online gaming sectors, addressing the need for innovative and secure cross-border payment and currency exchange solutions.

Freemarket offers a comprehensive platform for cross-border payments and currency exchange, granting customers access to a wide network of global banks and non-bank financial institutions (NBFI), alongside proprietary technology, all in one place. This integrated approach enables businesses to streamline processes, simplify complexity, and enhance operational efficiency.

The Freemarket platform can be accessed via API or web portal, leveraging industry-leading infrastructure and computing services to ensure robust security and resilience at all times.

With the appointment of Annie Osborne as Business Development Director, Freemarket is well-positioned to capitalize on the growth opportunities within the gambling and online gaming industries, offering tailored solutions that meet the unique payment needs of businesses operating in these sectors.

Richard Harrison, Vice President of Sales at Freemarket, said: “It’s my great pleasure to welcome Annie Osborne to the Freemarket family. Annie will help to enhance Freemarket’s already strong presence in gaming by bringing a wealth of knowledge and experience to the table. I’m really excited to have her here and can’t wait to see the impact she will no doubt have.

“We have a powerful, easy-to-use platform with built-in compliance controls and monitoring that has been developed to help businesses drive efficiencies when it comes to cross-border payments and currency exchange. With Annie’s help, we will be able to make more organisations aware of Freemarket than ever before.”

Annie Osborne, Business Development Director at Freemarket, added: “Freemarket offers the platform and services that businesses need when it comes to cross-border payments and currency exchange.

“That they can get this from one place, and gain access to a global bank network, makes Freemarket the stand-out solution for organisations across a wide range of sectors. I’m joining the business at an incredibly exciting time and feel privileged to be a part of its continued success.”

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