FSB, a global provider of sports betting platforms, has announced the appointment of Craig Artley as its new Chief Financial Officer. Artley brings a wealth of experience to FSB, having previously held senior financial roles at Sporting Group. In his new position at FSB, he will be responsible for guiding the company’s financial strategy, leading the finance and compliance teams, and managing commercial relationships with both new and existing platform partners.
Artley’s extensive background includes a productive tenure at Sporting Group, where he served in various senior financial capacities. Additionally, his career includes significant Corporate Finance experience acquired at Deloitte, a multinational financial services network, and at Gfinity, a gaming media and technology firm.
This strategic appointment marks a significant step in FSB’s ongoing growth and development. It follows a series of notable achievements for the company, including its expansion into the newly regulated Ontario market in partnership with Fitzdares, the appointment of a new CEO, Adam Smith, and furthering its presence in the dynamic African igaming market. FSB’s continued success was recognized with the accolade of 2022 EGR Multi-Channel Supplier of the Year, underlining its position as a leading figure in the sports betting industry.
Adam Smith, Chief Executive Officer at FSB, said: “Craig is another outstanding hire into our senior leadership executive team. As we continue to build our partner network across multiple continents, it was clear we needed a dynamic figure to deliver a robust, holistic economic strategy to support the overall ecosystem of our global business. With Craig’s sector experience and infectious desire to deliver he was the clear choice to fill this role and we’re thrilled to have him on board.”
Craig Artley, Chief Financial Officer at FSB, said: “FSB’s transformation into a leading global sportsbook supplier has been inspiring to follow from within the industry, so to be offered the opportunity to join this journey is a great honour.
“My job now is to support the business from a financial view across our four operational continents and growing partner pool as we look forward to a busy 2024.”
