FusionPlay has entered the igaming market with a new aggregation platform focused on fast integration, flexible terms, and broad content access. The company, founded by EvenBet Gaming CEO Dmitry Starostenkov and led by Alexandra Artemova, is headquartered in Belgrade and aims to simplify how operators source and deploy online casino games.
The FusionPlay platform provides access to over 15,000 titles from more than 230 providers through a single API. Its initial integration process is positioned as deployable within seven days, targeting a wide range of online casino operators, from new market entrants to more established brands seeking scale and speed.
A key differentiator is FusionPlay’s tiered commercial model. The platform offers a “no growth – no fees” structure, allowing operators to access content without incurring costs unless they exceed predefined user or GGR thresholds in the first three months. This model is designed to reduce financial barriers for startups and lower-risk market entry.
FusionPlay also offers tailored content recommendations informed by regional data, aiming to help operators optimise performance across their game portfolios. By streamlining the aggregation process and removing cost and integration challenges, the new platform is seeking to position itself as an accessible alternative to traditional igaming aggregators.
Alexandra Artemova, CEO at FusionPlay, said: “Our goal with FusionPlay is to take the pain out of casino content integration and empower operators to grow faster. Whether an operator brand is launching into a new market or scaling their business to new heights, FusionPlay is built to support operations of all sizes to move quickly, efficiently, and with total confidence in expanding an online casino offering.”
Dmitry Starostenkov, Founder of FusionPlay and EvenBet Gaming CEO, added: “FusionPlay is the result of years of industry knowledge and listening to what operators truly need: fast access to great content, expert support, and fewer hurdles to growth. We’re proud to introduce a solution that is as flexible as it is powerful.”
